PS3 Drives Sony Games Sales Leap

10.49 million PS3s sold worldwide

Posted by Staff
PS3 Drives Sony Games Sales Leap
Sony has reported on its third quarter results, with the games division seeing a huge improvement on the same quarter last fiscal year and setting a new quarterly record.

Sales for the games division grew 31.2%, year on year, rising to ¥581.2 billion (£2.7 billion at current exchange rate) for the quarter, which runs from October 1st to December 31st. Operating income, meanwhile, jumped back into the the black at ¥12.9 billion (£61 million) compared to last year's loss of ¥54.2 billion (£256 million) .

Sony reports, “This improvement was primarily due to a significant decrease in the operating losses of the PS3 business as a result of successful PS3 hardware cost reductions.” It also reports that PS2 profit dropped year on year due to a decrease in software sales, but profit from the PSP business grew thanks to increased hardware sales.

Sony also reported its global hardware sales figures for the quarter (that's “recorded sales”, rather than “production shipments”). The PSP was the top seller at 5.76 million sales, an increase of 1.05 million sales on the previous year. PlayStation2 still managed to top sales of the PS3, shifting 5.4 million units despite a year-on-year decrease of 1.35 million units. The PS3, while ranking third, hands-down saw the best improvement on last year, with sales of 4.9 million, a 3.24 million unit increase.

Total global hardware sales for the PS3 up to December 31st were 10.49 million units.

Software sales were also reported. Unsurprisingly, the PS2 was miles ahead of its brethren, despite a 17.7 million unit drop-off from last year. 60.9 million units were shifted in the period. Next up was the PSP, with 18.3 million units sold (a decrease of 3 million units) while PS3 software sales were up 20.7 million units to 26 million.

It should be borne in mind when looking at all these figures, of course, that the PS3 was launched in Japan and US in mid-November 2006 - midway through Q3 of the 2006/07 period, not mention being no more than a twinkle in the eye of PAL territory customers.

Sony also lowered its PS3 shipment target from 11 million to 9.5 million for fiscal 2007.

In the bigger Sony picture, the games division contributed to a 6% rise in quarterly profit. Operating profit came to 189.36 billion yen (£895,373 million) for the quarter, up from 178.91 billion yen (£845,935 million) last year. Sony did, however, cut its annual forecast to 410 billion yen (£1.94 billion), down from 450 billion yen (£2.13 billion).

Earlier in the month Microsoft reported that it had sold 17.7 million Xbox 360s worldwide, giving it an installed base that is 7.21 million larger than that of the PS3. Nintendo, meanwhile, reported last week that it has shipped over 20 million Wiis worldwide.
Companies:

Comments

SuperSaiyan4 31 Jan 2008 13:06
1/3
I think its a fact that if Sony would just be equal to everyone by giving Europe say a white PS3 that would greatly help their hardware sales.

Its well known that if you release newer colours or a better models your sales will go up, there are plenty of people out there that will want an additional variant or trade in for the better or newer model/colour even if it they have to pay more.

Like me when the Crystal Xbox first came out I traded my black one in for it.

Then the Elite 360 came out I traded in my old white one (actually sold to my mate) for the new Elite.

If Microsoft was to bring out a newer model then I will be down there trading in my Elite.

As always hardware sales are greatly assisted with the main basis being who has the most selection of games and exclusives also on the most appealing franchises and game types.

But this gen and onwards it will always perhaps be dependant on console variants.
Bentley 31 Jan 2008 15:48
2/3
Bentley can't even be arsed to respond to this lunacy. This is an automated response generated by Bentley's AI system. He is off somewhere else doing something far more interesting than reading and replying to a retard's mental ideas on the state of modern gaming.

Please, stop pretending you know anything about anything to do with gaming. The success of a console is not solely reliant on the "variants" available. If anything, it confuses and confuddles consumers. Releasing the white PS3 will do jack s**t one way or another, because it is horrid. The 360 is suffering, and will suffer more, because they sold a s**tty version to paupers that did not even have a hard-drive.

You speak constantly from the arse. Without wiping. Disgusting.

p 1 Feb 2008 00:10
3/3
SuperSaiyan4 wrote:
I think its a fact that if Sony would just be equal to everyone by giving Europe say a white PS3 that would greatly help their hardware sales.

Its well known that if you release newer colours or a better models your sales will go up, there are plenty of people out there that will want an additional variant or trade in for the better or newer model/colour even if it they have to pay more.

Like me when the Crystal Xbox first came out I traded my black one in for it.

Then the Elite 360 came out I traded in my old white one (actually sold to my mate) for the new Elite.

If Microsoft was to bring out a newer model then I will be down there trading in my Elite.

As always hardware sales are greatly assisted with the main basis being who has the most selection of games and exclusives also on the most appealing franchises and game types.

But this gen and onwards it will always perhaps be dependant on console variants.


This is a big improvement on SuperSaiyan4 other posts as it has 99% less bile and 14.5% more point (approx).
Even so this the early adopters’ and collectors’ view as I don’t see a new console colour having as big an impact as that price cut of £125 is having on the minds the masses who have PS2s and the only other console they can see in their lives is a PS3..... Once they’ve got bored trying to buy a Wii.
PS Wouldn’t white just show up all the venting and make it look cheap?
PPS the Elite was a bit more than colour change, i.e. much bigger hard drive, HDMI and maybe less RROD, though despite the name no 80s wireframe space trading (shame).
Posting of new comments is now locked for this page.